Consulting

Find what's holding back growth. Then fix it.

I work directly with leadership teams of recurring-revenue and membership businesses to diagnose where growth is breaking, prioritize the highest-value opportunities, and build the strategy and operating model to address them.

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When to Bring Me In

You don't need more tactics. You need the constraint.

Growth has stalled even though acquisition is working
Churn or weak engagement is limiting lifetime value
The value proposition, benefits, or pricing need to be rethought
A new membership is being launched or an existing one redesigned
Teams are optimizing individual pieces of the member journey without shared priorities or ownership
Leadership has plenty of data but lacks clarity on which inputs actually drive growth

Ways to Work Together

Three engagement types.

Membership Growth Diagnostic & Roadmap

Assess the full membership system, identify the highest-impact constraints, and create a prioritized roadmap.

Membership Strategy & Operating Model

Work across value proposition, pricing, acquisition, onboarding, engagement, retention, metrics, ownership, and operating cadence.

Executive Advisory

Ongoing counsel for leaders building, scaling, or transforming recurring-revenue businesses.

How Engagements Work

Diagnose

Understand the full system before touching any single piece. Where is the Flywheel slowing down, and what does the data actually say?

Prioritize

Not everything matters equally. Identify the two or three constraints where improvement compounds across the rest of the system.

Build

Turn priorities into strategy, owners, input metrics, and an operating rhythm the team can actually run.

Selected Engagements

The work, in practice.

Large grocery membership business

SITUATION

A large grocery membership business had strong awareness, but growth was constrained by churn, uneven member quality, fragmented value communication, and weak early engagement.

WORK

Evaluated the full member journey across value proposition, pricing and offers, acquisition quality, sign-up, onboarding, engagement, retention, and measurement. Identified a small set of leading input metrics and created a phased roadmap spanning acquisition quality, longer-term plan adoption, onboarding, early habit formation, and ongoing value reinforcement.

WHAT CHANGED

The conversation moved from isolated tactics to one integrated operating system: a prioritized membership-growth strategy and phased roadmap, with clear owners and the leading input metrics to manage against.

Pre-launch media offering

SITUATION

A founder preparing to launch a new media offering needed to determine how to monetize it without undermining the customer proposition.

WORK

Advised on monetization strategy, membership and subscription packaging, pricing, offer structure, and how the business model should evolve as audience behavior became clearer.

WHAT CHANGED

Clarified monetization, packaging, and pricing decisions before launch, with a clearer set of assumptions to test before scaling.

Fitness platform membership redesign

SITUATION

A fitness platform needed to rethink its existing membership offerings and create a stronger reason for customers to join and stay.

WORK

Reviewed the membership architecture, benefits, packaging, pricing, and member journey to identify opportunities to strengthen perceived value and retention.

WHAT CHANGED

A redesigned membership architecture and a prioritized set of changes for strengthening the reason to join and stay.

Let's Talk

Let's talk about your business.

If you're building, fixing or scaling a membership business, I'd be happy to compare notes.

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