Turn subscriptions into memberships people never want to leave.
I help recurring-revenue businesses identify what is holding back sustainable growth, then improve the strategy, member journey, metrics, and operating system that drive it.
Matt Epstein
OPERATOR · ADVISOR · AUTHOR
Two decades building and scaling membership businesses at
Membership Growth is an operating system, not a retention tactic.
Membership Growth connects the full journey: the value proposition and acquisition offers that bring the right people in, the sign-up, onboarding, engagement, and renewal experiences that keep them, the winback and referral loops that bring them back, and the operating mechanisms that continuously improve the system. That system is the Membership Flywheel.
The Membership Flywheel™: Nine stages. One system. Explore how they work together.
THE PROMISE
DEMAND CHANNELS
THE GATE
THE LOOP THAT KEEPS PEOPLE
THE PROMISE
Value Proposition & Benefits
Who is this for, and what outcome makes joining feel obvious?
Define the core benefits and the emotional hook that turns a nice-to-have into a must-have.
IN PRACTICE
A nonprofit membership organization had built a strong member base but wanted to strengthen the reason to join and stay. I worked alongside an outside research team to understand the needs of current, former, and prospective members, then translated those insights into a prioritized set of potential benefits with estimated costs and business upside. The core idea is turning member research into an actionable benefit roadmap.
Three ways to work together.
Consulting
Diagnostic and roadmap, membership strategy and operating model, and ongoing executive advisory.
Learn more →Workshops
Alignment and working sessions that get leadership teams operating the same system, starting with the Membership Growth Alignment Workshop.
Learn more →Speaking
Keynotes and executive sessions on membership, retention, and the systems behind recurring revenue that lasts.
Learn more →
Most companies chase signups. The best ones build systems that people choose to stay part of.
MASTERING MEMBERSHIP · THE GUIDE TO LOYALTY, RETENTION, & TRANSFORMATIONAL SUBSCRIPTION GROWTH
Reached #1 in Customer Relations on Amazon
The playbook for building that system: drawn from two decades building and scaling membership businesses at Amazon, SiriusXM, and Walmart+, written for anyone building, growing, or fixing a subscription or membership business.
Let's talk about your business.
If you're building, fixing or scaling a membership business, I'd be happy to compare notes.