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Helping teams build growth that lasts.

I've spent over two decades scaling recurring revenue businesses — from driving growth for Amazon Music and Amazon Prime to building the streaming business at SiriusXM, to leading retention and member experience for Walmart+.

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Mastering Membership

A playbook built from inside the world’s most successful membership businesses.

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Scaling a subscription or membership business isn’t about a clever perk or viral campaign. It’s about designing a system — one that earns trust, deepens engagement, and compounds value over time.

 

After two decades growing iconic programs like Amazon Prime, SiriusXM, and Walmart+, I’ve distilled the frameworks and strategies that actually move the needle.


The result is Mastering Membership — your blueprint to build, grow, and sustain a high-performing membership business.

Membership Flywheel™

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A system-wide view of growth.
After working across industries, I saw the same patterns of success and failure repeat. That led me to create the Membership Flywheel™, a framework that helps companies move beyond silver-bullet tactics and build durable, system-driven growth.

How I Work

I partner with companies as an advisor, fractional growth lead, and speaker. Whether it’s scaling a membership program, reducing churn, or aligning teams around the right growth strategy, I bring hands-on expertise and a systems mindset to every engagement.

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I also lead workshops and keynotes — always personalized for the audience — on topics like retention, customer lifetime value, and building growth engines that last.

Meet Matt

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I’ve spent 20+ years building and scaling recurring revenue businesses — from launching Prime Day at Amazon, to building SiriusXM’s streaming business from scratch, to leading member experience and retention for Walmart+.

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Today, I live in Northern New Jersey with my wife and two boys. Outside of work, you’ll usually find me hiking, cooking for friends, or chasing my ultimate passion: live music.

© 2026 by Member Growth

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